A reference to Nike, we will naturally it and fashion, popular terms such as linked. But in recent years to cater to the Chinese consumer market, Nike clothing and shoes are increasingly adding Chinese elements, a reversal of its long-standing fight to Europe and the design of wind-based route. Just this month, Nike is also one of China’s most important festival, vividly shoes. , the reunion of faith and love of the good life and vision. The Air Max 1 in the use of color on the yellow represents the moon and clouds of silvery white, upper and heel printed with clouds, and combine scenes show the Clouds Chasing the Moon, will people look forward to reunion in the Mid-Autumn Festival, when the mood of the performance to the head. Meanwhile, the reporter noted that Terminator and Blazer on two different color shoes on the whole Air Max 1, the use of gold as the main colors to purple-red with Chinese tradition. grams of the company’s design staff, told reporters, special shape of the petals, full moon because the products are chrysanthemum festival of traditional content. LOGO. We see that these two graphics with a special commemorative feature is also integrated into the stylish, impressive. Sporting goods began to favor Chinese elements? For a long time, Nike is devoting himself to promote the European and American pop culture, is highly sought after to Nike and the individual and freedom of Western cultural elements together. In this increasingly focused on consumer brands today, China’s consumer market is huge potential for China’s emerging middle class and the new generation born after 1980, led Nike to pass elements of popular culture and consumer concept. Therefore, a certain extent, Nike’s sales in China more than just shoes and sporting goods, but also a cultural concept and consumer experience. However, in recent years, Nike has found that young people are looking forward to China on the world stage to see China and the Chinese sports stars and the shining faces of fashion products in China showing taste. Nike China spokesperson has said: Chinese elements-inspired products, has been the influx of people love fashion. They fall even more Chinese elements to the extreme, to porcelain, Mid-Autumn Festival, table tennis, food and tea, the ancient Chinese exercise of these things are closely related with the theme of Chinese design and development of new products to please the more Chinese consumers. Consumers are no longer limited to young people, whether China or elsewhere in the world, long, young people are Nike’s largest consumer groups. However, a considerable number of incentives for consumers to buy Nike products no more than two. Advanced technology that comes from the movement to bring feelings of comfort; the other is the pursuit of fashion and trends. So, Nike is the main consumer group targeted young people, this group has the vitality of sport, fashion and consumer psychology and consumer potential strength of this part of the people positioned as the main consumer market to maximize gain market share and benefits. However, with the rich heritage of the extensive use of Chinese elements, more and more middle-aged man seems to have been attracted to the Nike group of consumers. Reporters from the Oriental Plaza in Wangfujing Nike store learned in recent days asking them where people buy shoes Tingduo Mid series, including 40-year-old middle-aged, there are many to ask. Through random interviews, the reporter learned that middle-aged man began to select fashion Nike shoes, mainly because the design of shoes to add the Chinese elements. Some of them want to buy to the collection, there are some people that |
